Email Campaigns

What are campaigns?

Campaigns are bulk emails sent from Stadli to a defined audience (segment). Use campaigns for:

Pre-game excitement emails (“Game night is tomorrow — here’s what to know”)
Post-game surveys and thank-yous
Season ticket renewal announcements
Promotional offers (promo codes, early-bird pricing)
Event announcements (new games added, schedule changes)

Creating a campaign

Path: Admin > Marketing > New Campaign

Click New Campaign.
Choose a template — select from your saved templates or start from scratch.
Edit content — use the WYSIWYG email editor:
- Drag and drop content blocks (text, image, button, divider)
- Edit text directly in the canvas
- Preview how the email looks on desktop and mobile (toggle at top)
Fill in the header:
- Subject line — keep under 60 characters for best deliverability
- Preview text — the snippet shown in inboxes before the email is opened (under 90 characters)
- From name — defaults to your team name (set in Organization Settings)
Select recipients: Choose a segment or select all contacts.
Schedule or send:
- Send now — the campaign sends immediately after you click Send
- Schedule — pick a date and time; the campaign sends automatically (note: scheduling UI may still be in development — see below)
Click Send or Schedule.

Scheduling campaigns

Note: Campaign scheduling is partially available. If the scheduling option is greyed out or not visible, send immediately and plan send time manually.

Campaign templates

Path: Admin > Marketing > Templates

Templates save your email design for reuse. Create a template from any campaign by clicking Save as Template after building the email.

To use a template: select it in step 2 of the campaign builder.

To delete a template: go to Templates > [Template Name] > Delete.

Reviewing campaign performance

Path: Admin > Marketing > [Campaign Name]

After a campaign sends, Stadli tracks:

Sent: Total emails sent
Opens: Unique opens (and open rate %)
Clicks: Unique clicks (and click-through rate %)
Bounces: Emails that couldn’t be delivered
Click map: Which links in the email were clicked most

Duplicating a campaign

Click Duplicate on any campaign to create a copy as a starting point for a new send. The copy is created as a draft.

Cancelling a scheduled campaign

If a campaign is scheduled (not yet sent), click Cancel Campaign to stop it from sending.

Archiving campaigns

Archived campaigns move out of the active list but remain in your history for reference.

What could go wrong

“Open rate is 0%” — If the campaign was just sent, wait 1–2 hours for opens to register. If still 0% after a day, check if the segment had valid email addresses.
“Bounce rate is high (>5%)” — Your list may have stale or invalid addresses. Import contacts with verified emails, or run a re-engagement campaign to identify active contacts.
“Campaign won’t send — ‘No recipients’ error” — The selected segment has 0 members. Check the segment filter rules and refresh the segment.
“Subject line cut off in Gmail” — Keep subject lines under 60 characters. Preview text fills in the rest of the inbox snippet.