Contacts & Segments — Your Fan and Customer Database

What is the contact database?

Every person who has purchased a ticket, been issued a pass, or been imported into Stadli has a contact record. The contact database is your central source of information about your buyers — what they bought, when they came, and how to reach them.

Finding a contact

Path: Admin > CRM > Contacts

Search by name or email address. Results are paginated — 25 contacts per page.

Click a contact to open their profile.

The contact profile

A contact profile shows:

• Personal information: Name, email, phone
• Order history: All purchases, with dates, events, and totals
• Ticket history: All tickets issued, with scan status (attended / no-show)
• Tags: Labels you’ve assigned to this contact
• Notes: Internal notes visible to all admins
• Segments: Which segments this contact belongs to

Editing a contact

From the contact profile, click Edit to update:

• Email address
• Phone number
• Name

Adding notes and tags

Notes: Click Add Note on the contact profile. Notes are internal — the buyer never sees them. Use them to record context (“Called in, requested accessible seating”, “Season ticket holder since 2019”).

Tags: Click Add Tag and type or select a tag. Tags are freeform labels. Use them for quick filtering (e.g., “VIP”, “Media”, “Group Lead”, “Season 2026”).

Importing contacts from CSV

Path: Admin > CRM > Contacts > Import

Use this to bulk-load existing customer lists (e.g., from a previous ticketing system, a registration form, or a sponsor’s guest list).

1. Click Import and download the CSV template.
2. Fill in: Email (required), First Name, Last Name, Phone, Tags (comma-separated).
3. Upload the file and click Import.
4. Stadli deduplicates on email — if a contact with that email already exists, their record is updated, not duplicated.
5. Review the import summary.

Limits: Max 5,000 rows per CSV import. Email column is required; all other fields are optional.

Segments

Segments are dynamic groups of contacts defined by filter rules. A segment automatically includes any contact who matches the rules — when contacts buy more tickets or attend more games, the segment updates.

Creating a segment

Path: Admin > CRM > Segments > New Segment

1. Click New Segment.
2. Enter a segment Name (e.g., “Bought tickets in the last 30 days”, “Season ticket holders — Section A”).
3. Add Filter Rules:
   • Purchased tickets to a specific event
   • Spent more than $X lifetime
   • Has tag “VIP”
   • Has not attended in the last N games (lapsed fans)
   • Email contains a specific domain (corporate accounts)
4. Click Preview to see how many contacts match.
5. Click Save.

AI-powered segment generation

Click Generate with AI and describe in plain language what you want (e.g., “Fans who came to at least 3 games this year but haven’t bought a pass”). Stadli generates the filter rules for you to review and adjust.

Refreshing a segment

Segments recalculate periodically. Click Refresh to force an immediate recalculation.

Using a segment

Segments are the targeting mechanism for email and SMS campaigns. Go to Admin > Marketing > New Campaign and select the segment as your recipient list.

What could go wrong

• “Import didn’t bring all my contacts” — Rows with missing email addresses are skipped. Check the import error report.
• “Segment count seems off” — Click Refresh to recalculate. Segments update on a delay after new orders come in.
• “Can’t find a contact I know exists” — Check spelling. Email search is exact-match. Name search is partial-match.

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See also: Email campaigns, Season passes, Reports — Customer Intelligence