Surveys & Feedback

What are surveys?

Surveys let you ask fans and buyers structured questions after (or before) a game. Stadli collects responses and provides basic analysis including sentiment scoring, keyword extraction, and AI-generated summaries.

Common uses:

• Post-game experience survey (“How was tonight?”)
• Food and beverage satisfaction
• Season ticket renewal intent
• New product or pricing research

Creating a survey

Path: Admin > Surveys > New Survey

1. Click New Survey.
2. Enter a Survey Name (internal) and a Survey Title (buyer-facing).
3. Add questions:
   • Multiple choice — buyer selects one option from a list you define
   • Short text — open-ended text input
   • Rating — numeric scale (typically 1–5 or 1–10)
4. For each question, set whether it’s Required (must be answered to submit) or Optional.
5. Connect to an event — optionally link this survey to a specific game so responses are attributed to that event.
6. Click Save as Draft or Publish.

AI question generation: Click Generate Questions with AI and describe what you want to learn. Stadli suggests questions you can edit and add.

Sending a survey

Path: Admin > Surveys > [Survey Name] > Send

To event attendees: Send to everyone who attended (was scanned in) for a specific game.

1. Click Send to Attendees.
2. Select the event.
3. Choose email delivery.
4. Click Send.

As a campaign: Send to any segment (not just attendees).

1. Click Send as Campaign.
2. Select the target segment.
3. Review the email draft and click Send.

Scheduling: Use scheduled send to deliver surveys a set number of hours after the event ends (e.g., send the survey at midnight after a 7 PM game). Scheduling availability may vary — check the send dialog for options.

Viewing responses

Path: Admin > Surveys > [Survey Name] > Responses

The response view shows:

• Response list: All submissions with timestamp and optional respondent info
• Individual response: Click any row to see the full submission
• Summary stats: Response count, average rating, response rate (if you know how many were sent)
• Sentiment analysis: Each open-text response is tagged as Positive, Negative, Neutral, or Unclassified
• Keywords: Most common words across all text responses
• AI summary: Click Generate Summary for an AI-written paragraph summarizing overall sentiment and key themes

Exporting responses

Path: Admin > Surveys > [Survey Name] > Responses > Export

Click Export to download all responses as a CSV. Includes: respondent info, each answer, timestamp, and sentiment tag.

Archiving and restoring surveys

Archive surveys you’re no longer collecting for. Archived surveys still retain all responses and appear in reports. Restore to make a survey active again.

What could go wrong

• “Survey response count is low” — Check delivery rate. If emails bounced, the segment’s contact list may have stale addresses.
• “AI summary isn’t generating” — Click Generate Summary again. If it continues to fail, summarize manually from the keyword list.
• “A response is marked Negative but seems neutral” — Sentiment tagging is automated and not always accurate. Use it as a signal, not a definitive classification.
• “Survey is showing to buyers before the game” — Check the survey’s publish status and the scheduled send time. A Published survey can only be accessed by buyers who have the direct survey link — it doesn’t appear on the storefront automatically.

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See also: Contacts & segments, Email campaigns, Reports — Surveys