Integrations — Google Analytics, Meta Pixel, and Stripe
Available integrations
Section titled “Available integrations”Stadli connects to three external services out of the box:
- Google Analytics — track storefront visits and ticket purchase conversions
- Meta Pixel — track conversions for Facebook and Instagram ad campaigns
- Stripe — process card payments (configured at account setup)
Path: Admin > Settings > Integrations
Google Analytics
Section titled “Google Analytics”What it does: Sends storefront page views, add-to-cart events, and purchase completions to your Google Analytics 4 property. Use this to understand how fans find your storefront and where they drop off.
How to connect
Section titled “How to connect”- In Google Analytics, go to Admin > Data Streams > [Your Stream] > Measurement ID. Copy the ID (format: G-XXXXXXXXXX).
- In Stadli: Admin > Settings > Integrations > Google Analytics.
- Paste the Measurement ID and click Save.
- Verify by checking your GA4 Realtime report while navigating your storefront.
What gets tracked
Section titled “What gets tracked”- Page views on event pages and checkout
add_to_cartevent when a buyer selects ticketspurchaseevent when an order completes (includes revenue and event name)
Meta Pixel
Section titled “Meta Pixel”What it does: Sends purchase events to your Meta (Facebook/Instagram) Pixel so you can track ROI on ad campaigns and create retargeting audiences.
How to connect
Section titled “How to connect”- In Meta Events Manager, find your Pixel ID (a 15-digit number).
- In Stadli: Admin > Settings > Integrations > Meta Pixel.
- Enter the Pixel ID and click Save.
What gets tracked
Section titled “What gets tracked”ViewContentwhen a buyer views an event pageAddToCartwhen tickets are addedPurchasewhen an order completes (includes order value)
Stripe
Section titled “Stripe”What it does: Stripe processes all credit and debit card payments on your Stadli storefront and in-venue via Stripe Terminal.
Configuration: Stripe is connected during your initial Stadli account setup. You do not configure Stripe yourself — contact Stadli support to:
- Update your Stripe account (e.g., if you change your banking information)
- Enable additional Stripe features (e.g., Terminal readers)
- Review payment disputes and chargebacks (handled in the Stripe Dashboard, not in Stadli)
Terminal readers: See Stripe Terminal for managing physical card readers.
What could go wrong
Section titled “What could go wrong”- “GA4 is not showing any data” — Check that the Measurement ID is correct (G- prefix). Data can take 24–48 hours to appear in standard reports; check Realtime first.
- “Meta Pixel fires but conversions look wrong” — Verify the Pixel ID in Stadli matches the Pixel ID in Meta Events Manager. Each Pixel ID belongs to a specific ad account.
- “Stripe payment failed but I do not know why” — Check the Stripe Dashboard for decline reasons. Stadli shows the buyer a generic “payment declined” message without a specific reason code.