Public Website

The public-facing website is what fans and ticket buyers interact with. Below is a summary of what is available.

Browsing events

• View all upcoming public events
• See event details: date, time, opponent, venue, promotional content, and custom info fields
• View the seat map and available seats per section

Purchasing tickets

1. Select an event
2. Choose a section and seats (or general admission)
3. Select a pricing tier
4. Add optional add-ons (parking, insurance, etc.)
5. Apply a promo code (if available)
6. Complete payment via Stripe
7. Receive tickets by email (with QR codes)

Purchasing passes

• Browse available bundles and season passes
• See included events and pricing
• Purchase and claim passes through checkout

User account

After creating an account, users can:

• View order history and past purchases
• Manage tickets — view, resend, or download tickets
• Transfer tickets — send a ticket to another person by email
• Digital wallet — add tickets to Apple Wallet or Google Pay
• Manage passes — view claimed passes and season seat assignments
• Edit profile — update name, email, phone, address, and other personal info
• Manage payment methods — add or remove saved cards
• View loyalty points — see current balance
• Email preferences — opt in or out of marketing emails and SMS

Marketing signup

• Subscribe to email updates via a form or the marketing popup
• Unsubscribe or manage preferences at any time through the preference center